In 2018, the number of vegans in the UK rose to 600,0001, with many more adopting vegan buying habits. This represents a 400% increase in 4 years, which makes it one of the fastest growing dietary trends in the UK. Unsurprisingly, the global plant based meat alternative market is massively growing in parallel with this, with global sales now totalling $19.5bn2 annually, and NPD activity more than doubling since 2016.
Ulrick & Short is responding to this ever growing demand by launching a range of functional ingredients suitable for vegetarian and vegan meat analogues. The range includes additions to their clean label fibre range – sciliaPF50, and their clean label functional protein range with complexT16 and complex21. The ingredients have been specifically designed to improve the textural qualities, binding, and bite within meat substitute applications, allowing manufacturers to mimic the eating quality of processed meats.
The new ingredients are clean label, non-GM, allergen free and vegan friendly, ensuring that they are suitable for all meat substitute applications, and also ensure consumer friendly declarations. They are easy to apply, and require no process change so not to alter factory processes.
Field Support Technologist, Andy Griffiths, said “As consumers are becoming more and more knowledgeable about their foods, they are basing their purchasing decisions increasingly on health and ethical considerations. We know that veganism is as much about a lifestyle choice as it is about health; all of which has propelled the meat substitute sector from a fringe, niche market to a very significant and growing one.”
These new clean label ingredients allow manufacturers to achieve the desired product texture.
Andy GriffithsField Support Technologist
Griffiths adds, “The meat substitute sector is still relatively nascent in its development, and manufacturers are struggling to find the correct texture, bite and bind within substitutes. These new clean label ingredients allow manufacturers to achieve the desired product texture, whether this is an imitation of meat, or just general texture improvement, in a very simple and consumer friendly way.”
Ulrick & Short is a leading Clean Label ingredients specialist, supplying household name food manufacturers across the world with clean label and gluten-free, non-GM ingredients, and innovating across a diverse range of food industry sectors including bakery, meat, dairy, soups and sauces. The company is AA BRC accredited and has a team of dedicated sector specialists and food technologists based in the UK and works hand in hand with customers to maximize value from product development.