2015, no fewer than 12% of global product launches carried the claim “gluten free”[1], up from just 5% in 2010. The growth of this consumer trend has been reflected in NPD, specifically in the bakery sector which has seen exponential growth.
Clean Label specialists, Ulrick & Short, have developed an extensive range of ingredients based on extracts of various crops including tapioca, maize, rice, pea, bamboo, oat and sweet potato and many more being continually added… These can help achieve a variety of results from improving functionality, enhancing texture and nutritional profiles to maintaining product integrity. The product range is proven to work in a variety of applications, from sweet and savoury bakery to gluten free rusk replacement in processed meat and all of the products are Clean Label, non-GM and vegan.
[1] Innova Market Insights, “Gluten Free – Widening customer base drives NPD”, Dec 2016
