Ulrick & Short Take Aim At The Beverage Sector

Between 2014-18, the dairy beverage sector grew year on year by 10.5%. Growing further still are plant-based beverages, with the sector meeting health, ethical and sustainability standards that consumers have come to expect. Moreover, as consumers increasingly make purchases based on health considerations, premium & high-value products with nutritional profile enhancement are driving NPD in the sector.

R&D Manager, Danni Schroeter, said “The beverage market is really interesting at the moment. It is currently experiencing considerable innovation with meal replacements, dairy, and plant-based premium products. Consumers are becoming increasingly demanding insofar that they are wanting an indulgent product, but also one which is healthier – either by the addition of functional ingredients like proteins and fibres or by reduction of fat & sugars.”

Schroeter added “We’ve seen growth in gut health claims, high-protein claims, breakfast smoothies, free from claims & “better-for-you” formulations. With this shift, delyteTM 12 provides a great way for manufacturers to improve the indulgence of their products, while also being able to reformulate to make these health claims consumers are demanding.”